![]() ![]() If you are looking for direct mail ideas in order to raise interest in your mailer and bring attention to your company or products then add something that has an unusual shape to the envelope. Testing these pieces will give you a better idea of your return on investment. Your printing costs and postage rates may increase when you go big. Since the item is not standard size it will be more expensive to mail, and possibly to print as well, but your mailer will tower over all of those from your competition and your company will be noticed faster as a result. One of the direct mail ideas that may cost a little but that will also be more impressive is to super-size the mailer that you send out to the targeted consumers. For example, the younger, more tech savvy group might want to use the internet while seniors might prefer the phone or snail mail. One of the more personal direct mail ideas is using variable imaging to make each piece highlight the applicable way to respond to you. There are significant studies that show different demographics prefer different response methods. ![]() Offer options to improve your response rates. Some consumers prefer using a website, others want to discuss details on the phone, and some may still prefer snail mail instead. No matter what you are sending out, whether you are mailing postcards, you are using flyers, or pamphlets instead, make sure you give the consumer a number of ways that they can respond to you. Source: Offer Several Ways for Consumer to Respond The trick is finding the freebie that is cost effective, i.e., any item you insert into a mailing that increases the ROI This can be a small sample of your most popular products, free shipping when they place an order, or some other type of freebie that consumers will want to receive from you. One of the most popular and successful direct mail ideas when you have a quality product or service to offer is to give the recipient something for nothing. These more expensive mailings must be delivered into the hands of those that will truly by receptive.ĭecide what type of mailer you want to use first, and then evaluate the possibilities within that specific format. Sending full color brochures of your latest product line or services requires precision targeting. If you are mailing postcards then you may want to choose different printing techniques and unusual aspects than you would if you are mailing a sales letter. Voice – you must sound credible and trustworthyĭecide Whether you are Mailing Postcards or Doing Something Bigger.Call to Action or Offer – make sure your recipients know what they are supposed to do.Target Market – be sure to make it appealing to your specific demographic.Message – explain what your product or service can do to help your audience.When determining the elements of your mailers consider these important concerns: You will find a variety of inspiring mailers that make a great impression on you. This brainstorming will help you identify elements and components that you like and that you want to include with your own mailers as well. Brainstorm Direct Mail Ideasīefore you start any campaign use all of the available resources that you have to look at the direct mail ideas others have shared. It is important to have a mailer that stands out as well, otherwise your item will blend in with all of the other mail that is in the mailbox of the recipient and could be tossed without being viewed. When it comes to direct mail ideas the only limit is your creativity and your imagination, whether you are mailing postcards or sending out brochures and pamphlets with multiple pages. ![]() In the direct marketing world it takes outstanding direct mail ideas to keep your piece in the hands of recipients and out of the trash can. “If I have a thousand ideas and only one turns out to be good, I am satisfied.” Alfred Nobel said this way back in the 1800s and it still stands true today.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |